Newly-Launched Thread Beauty Hits Target Shelves

The vegan and cruelty-free cosmetic line offers multifunctional beauty products with a focus on centering the authentic experiences of Gen-Z, people of color.

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By: Lianna Albrizio

Associate Editor

Melissa Butler, founder and CEO of The Lip Bar, has launched Thread Beauty, her second inclusive beauty brand known for its multi-use beauty sticks.    With distribution in Target stores nationwide, Thread is a first-of-its-kind beauty brand, focusing on the authentic experiences of Gen-Z Black, indigenous and people of color. Rooted in the belief that beauty is a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns, orientation or how much mone...

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